What are your Creative Guidelines
Corporate colours,
Logo
Imagery style,
Fonts etc
Designs you like
What websites do you consider well designed and what do you like about them?
Start comparing and contrasting, write down the URL's for future reference.
What is the main objective of the website?
E.g. To encourage users to purchase products via a website?
E.g. To advertise your company / services?
What services do you want to offer
What are your main services and who are your customers?
What information do you want to convey to them?
Find examples of how other companies have acheived this.
How would you describe your company?
E.g. Professional, safe, smart, reliable, friendly, innovative etc.
Start writing introductions / descriptions.